What Made You Smile This Year? is a question intended to bring mindfulness and gratitude to the forefront, at a time where they're needed the most. Through the use of tailored templates, interactive surveys, and vertical visualizers, the ALL SMILES online community are invited to convey their stories in their own way, and be featured in the official year-end recap on IGTV.
Created and Launched WMYS: Year-End Recap Series for ALL SMILES
Concept Development, Naming, Art Direction, Strategy, Graphic Design, Animation, Talent Curation, Digital Production